Valueable Copywriting

Our experience shows that smart design and qualified software are not the sufficient conditions  of the project' success. It is text information that is especially valuable for the visitors of your site. Only text information can make the customer comprehend the competitive difference of your company from others as well as distinct your company's offered products and services from the others.

Why is copyrighting so essential in web-site development?

The majority of companies which are engaged web-site development, develop soft ware of the site and its conceptual design. After the Internet resource is completed, it is handed over to the customer.

After that the customer himself fills it in with text information on his own.

In practice, it turns out, that such approach may delay the opening of the site for customers for many months. Very often much time is needed for creation of required content. More over  the creation of required content should be done by highly qualified specialist-copywriter who is able to create effective texts to satisfy the following requirements:

• Compliance of texts with customers' preferences for presenting the text information;
• Dvelopment of optimal comprehension level for web-site visitors of the chosen audience;
• Literacy and clarity of the statement ;
• Compliance with stylistic preferences of the special audience of Your site
• Compliance of the texts with the requirements of search engines and various robots.

Copywriting for a web-site

While developing the web-site, we identify (surely together with the customer) the purposes of each of the site's pages and methods of achieving them.

In the majority of cases, the specialists of the customer's company approve each of the site's pages . They are the only specialists who are able to describe, in the best way possible, the distinctive features of their company which separate them from their competitors, peculiarities of operation, merits of goods and services . As for us, we adapt and correct the texts for  better comprehension by net users. All work with texts is performed in accordance with agreed by both parties «Technical description for the content».

Copywriting within the budget of a web-site:

• Adaptation of materials offered by the customer: texts and ideas are edited in the way to be in accordance with preferences of users for presenting the text information;
• Stylistic and orthographic correcting of texts - as our practice proves, this work affects the comprehension of texts by a special audience of Your project;
• Writing of the missing texts (not more than 15% of the total amount) - in case the customer fails to submit the required text for an appropriate page. Then our specialists are able to write it (in case the goal is set in detail for writing of the text and any required additional information is provided by the specialists of the customer);
• Optimization of the text of Your site for search engines (for example, Google ).

You can also order the additional services:

• Phonosemantic analysis of the web-site;
• Phonosemantic analysis of domain name;
• Phonosemantic analysis of any text or a name, nick-name choosing, trade mark or product-line's name;
• Slogan development